case study:
100 west dental
THE RETURN OF 100 WEST DENTAL
This is awkward, but… sometimes clients choose to explore other options. We get it. We don’t expect to be the only agency clients ever work with, but we hope to be the last agency they’ll ever need.
When we first started working with Dr. Brandon Prior, 100 West Dental was just a dream. We watched in awe as his vision came to life and as the community responded to his strong brand and powerful online presence. We were proud to say we had a hand in it. So when another agency scooped him up, promising big numbers and high rankings, it hurt to see him go.
About a year later, we got a call. Dr. Prior wanted us back—and of course we said yes.
The challenge?
Embrace a performance mindset without compromising design, all while ushering the brand into a new era.
Our answer:
Prove that what’s important to a loyal patient base is important to search engines, too.
so what happened?
The best dental brand in St. Louis
Dr. Prior garnered a lot of loyalty with his brand, which is distinct, elevated, and reflective of the care and intention behind everything they do. It also has “a bit of an edge,” according to Katie, who’s managed their social media presence for years.
Unfortunately for Dr. Prior, his new marketing company didn’t put the brand first. From changes to the website design to changes in tone and copy, their efforts to maximize search engine visibility resulted in damaging the brand. And worse—patients noticed.
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Conversion meets creative
100 west dental branding & photographyshot by sTUDIO EIGHTYEIGHT
100 west dental branding & photographyshot by sTUDIO EIGHTYEIGHT
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100 west dental branding & photographyshot by sTUDIO EIGHTYEIGHT
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100 west dental branding & photographyshot by sTUDIO EIGHTYEIGHT
100 west dental branding & photographyshot by sTUDIO EIGHTYEIGHT
Growing
with the brand
As 100 West Dental evolved, it became clear to Dr. Prior that he needed an agency he could trust to grow along with it. His own approach to dentistry was changing, becoming more comprehensive and functional, and he needed to maintain his brand throughout this shift. That’s why he came back to Studio 8E8, the company that helped him build the brand in the first place.
“The goal wasn’t just to create a new site,” Katie said. “It was to communicate a shift in the practice’s focus toward wellness and functional dentistry in a way that felt true to the brand, true to Dr. Prior, and still approachable for a deeply loyal patient base.”
Restarting with Strategy
When we got the call from Dr. Prior that he wanted us back on his team, we were fortunate to have already added to ours, too. For almost a year, we had focused on growing the marketing side of the company, including SEO strategists who offered crucial insights to how web design and search engine optimization work together.
“The goal wasn’t just to create a new site,” Katie said. “It was to communicate a shift in the practice’s focus toward wellness and functional dentistry in a way that felt true to the brand, true to Dr. Prior, and still approachable for a deeply loyal patient base.”
+42%
Freaking cool results
With more confidence than ever in our SEO strategy, the creative team unleashed all the skills in their arsenal on this website re-vamp.
Katie, our Social Media Specialist working with Dr. Prior, was the person most familiar with the 100 West Dental brand and the perfect person to write the new site. She re-wrote it in a way that reflected the practice’s evolution, all while staying true to the brand and not alienating the people who’ve supported him from day one.
The production team landed on a unique testimonial style that put both Dr. Prior and his real-life patients in a conversation about their treatment, the process, and the impacts that it had on their lives.
Design and development collaborated to give the site its final, magic touches, including UX/UI design that just makes sense and animations that enhance the user experience.
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Happily
ever after
Working with clients who have unique stories, goals, and vision keeps us innovative and always pushes our creativity to the next level. And when we get the opportunity to help clients through a major shift (like a rebrand) or focus on a big new goal (like opening another location) we always value the deeper relationship that results, too. We love to see you succeed, and we build websites and strategies that are meant to grow with you.
So, is your practice ready for growth?
Your Story Is Worth It.
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