COVID-19 Resources

The clouds are parting, skies are clearing; there’s finally a light at the end of the tunnel. Doors are opening again, the COVID-19 shutdowns almost all behind us, and with that, there’s a sense of relief, resurgence, and renewal. So...now what?

During these current unprecedented times facing the COVID-19 crisis, more epic stories are waiting to be told. The truth is, keeping a business afloat through this epidemic is an amazing accomplishment in and of itself, but what people really want to know is how you were able to survive. Don’t leave your audience with more questions than answers, instead tell them the story you want to share. 

No one is walking out of COVID-19 unchanged. Take time to define your brand while you still have time to spare, to make it clear to new and existing patients alike who you are and what you stand for. Our team has put together 3 exercises that will create a clearly defined brand for your practice that you can implement into your marketing right away.

When we choose to be authentic and share the “real” happening in our lives, it creates human connection. Your story is beautiful. Your story is worth being shared, known and validated. I challenge you to find a way to connect with your audience in a new way, during the Coronavirus, and surprise your viewers with a larger dose of “who you are."

Now more than ever is your chance to go above and beyond by showing up for your community digitally. Boosting your posts is just one strategy to help ensure you’re actually doing it. 

If you need a statement to send out to your patients explaining "what constitutes a dental emergency?", feel free to use the following statement.

While restrictions continue to force business doors to close temporarily while waiting out the storm of COVID-19, we find ourselves with an unprecedented opportunity to open the doors of communication, service, and good ol’ fashioned compassion in the digital space.

This season is not what any of us would have wanted. Some of us are really struggling to make ends meet. But don’t simply wait this out – reach out. Touch the lives of the patients you’ve dedicated your life to, and show them through your presence and positivity that we are truly in this together.

Since you’ve got the time (well if you don’t have tiny children crawling up your leg every few seconds), here is a great resource for you to walk through when thinking through social media strategy. Come out on the other side of what’s happening ready to “re-open” as if for the first time. Use these weeks to be present, be engaged, and position yourself as a leader in your space. Just walk through and check ‘em off, Instagram itself will pat you on the back.

With the recent announcement from the ADA, this is such an important message. Are you CLOSED or are you OPEN? Mindset is going to be everything for the next couple of weeks. Make sure you’re communicating the right things to your community during this time.

In such a unique and unprecedented time, we’re actively working with our practices to create a strategy and craft announcements for practices, patients, and peace of mind. If you need the words to communicate to your patient base, we’ve provided two statements you can send them, depending on the current state of your practice. Feel free to alter them as needed.