We love to meet and serve our clients. It’s more than a job. it’s our mission, our lifestyle, and our purpose in the world.
We saw that traditional marketing wasn't capturing the real beauty of dentistry, a service-based industry of people serving people, and we wanted to change that.
After reading everybody else’s bio, Carl realized he’s not as funny or cool as the rest of the team (maybe his kids have been right all along). It’s a good thing his bio is first.
He values his top five books above any amount of money you could pay him, binge watches The Dick Van Dyke show to unwind (he says it’s “old school”) and when asked about pizza, orders, “Anything with meat. I’m a Meatatarian.”
Joel can often be found on a Friday night with his lady (shout out to Lizzy!) and a Peps and Shrooms pizza, binge-watching The Office (US). When asked about his biggest prediction for the future, he paused The Office and said, “We will all run out of time.”
Joel tends to be the office romantic and a bit of a philosopher. He aspires to put a billboard in his home town that says, “Everyone is actually a good person.” He would like to give a TED Talk one day about how pulling people in is more important than calling them out. And if he could be remembered for one quote, it would be, “If there is nothing in your heart, then your brain doesn’t matter.” But you have to use your brain to think about that one.
Joe’s perfect weekend involves pizza with as many toppings as permitted by state law (minus anchovies of course) and anything that J.J. Abrams directed. Except Cloverfield. #letdown.
He has famously coined the phrase, “Scallops are the marshmallows of the sea,” (you’re welcome) and unapologetically takes credit for most of the company’s success by interjecting, “I’ve been saying that for years,” into random conversations.
Ariel is originally from New York. So when we asked her about pizza, she waved her finger and quickly informed us that The Empire State “just does it better.” That’s her only stipulation. That and extra cheese. Her ideal night out is actually a night in (#introvert) watching Smallville. Her socks never match. We don’t know why. And she won’t explain.
She secretly wishes she could find enough time to drink hot chocolate while it is still hot. Two small kiddos and an energetic Australian Shepherd (Caspian the Searfarer – a nod to The Chronicles of Narnia) take all her free time. When she does have a minute away from the kids, she quickly runs to Target to “browse” with a Frappuccino.
When asked about her free time, Caroline said she prefers to think of all of her time as free (“Don't tell Josh or Joe”). She would take the first 30 minutes to figure out what to do and the remaining time playing Lego Star Wars VII on Xbox. Or maybe reading. Or maybe napping. She likes naps.
Her dream destination would be shooting a wedding on the volcanic lava fields in Iceland (“Anybody want to go?”). In the meantime, she’ll settle for late night YouTube classics like Charlie the Unicorn, Old Greg and Sneezing Panda.
Janet wishes she could order a white stilton cheese, foie gras, Ossetra caviar, truffle and 24K gold leaf pizza. Just once. If you haven’t realized yet, our pizza game is strong.
Outside of Instagramable pizza fantasies her life is a constant and ongoing struggle to find time to eat, sleep, shower and poop. By herself. It’s the #momlife.
Josh believes that shoes are largely to blame for the modern epidemic of knee, hip, and back pain. If it were safe, hygienic, and socially acceptable to do so, he would never wear shoes again. Socially acceptable is the key point there. That’s why we’ve banned bare feet at the 8E8 offices.
In another life, he wishes he could be a quantum physicist studying the principles of magnetism. He’s convinced that the future will show the mystery of particle movement demonstrated in the phenomenon of magnetism will unlock the key to true renewable energy… yep.
Ratcliffe’s ideal Friday night involves ordering a pepperoni, onion and green olive pizza from Cassano’s and watching Cops or American Pickers (“People getting tazed is the best”).
He’d like to give his own TED talk one day on “The Three Things I Always Ask for Christmas, But Never Get.” He secretly wishes he could be Clint Eastwood in Gran Torino and yell at all the kids, “Get off my lawn!”
If Jeff had a Friday night to himself, it would involve a Rocky Patel vintage 1990, Four Roses small batch, checking Instagram and breathing. He would order a pepperoni and mushroom pizza which is basic, so we’ll move on.
When asked about his biggest prediction for the future, he’ll straight drop some scripture, “What has been will be again, what has been done will be done again; there is nothing new under the sun.” (Ec 1:9) and then try to convince you of the Mercury Renegade (Google. That.).
If we gave Carly an hour of free time, she would take her pup, Daisy, for a hike and then she would take a nap. In fact, one of the places on her bucket-list is Machu Picchu, Peru - for the hiking (duh). Her best piece of advice would be to put up a billboard in Yosemite or Yellowstone that says, “Put your phone away. Be present.” Only if it wouldn’t ruin the landscape, of course.
She loves watching Game of Thrones with her friends, but when they say they want to binge-watch it “all night,” she quickly clarifies, “You mean like midnight, right? I’m serious about my sleep guys.” In fact, she’s been known to kick everyone out early for fear that she’ll fall asleep and start her normal sleep-talking routine. She knows it’s weird to talk to yourself in your sleep. And she knows it’s weird to wake yourself up from talking in your sleep. To be fair, Carly only said she liked sleeping. Not that she was good at it.
On a Friday night, Joanna can be found watching her favorite movie, World War Z with Brad Pitt. Within one minute of watching, she fell in love…not with Pitt, just the blood. Her Friday night go-to is a Gluten-free pizza, no cheese, add as many veggies as possible and maybe pepperoni. She's perfected the art of holding a slice just right so toppings go into her mouth and not the floor (the challenges of that no-cheese life).
If you were to ever ask her for professional advice, she would lobby for women taking over the world. "In all seriousness, never let a man hire you just because he thinks you're 'hot.' Get hired for your brain and heart. Her prediction for the future is that within the next two elections we'll vote in the first female President of the United States. If this doesn’t happen, then she is moving somewhere a lady is in charge. Overall, we think she's joking... maybe.
Every week Josh looks forward to Friday night when he orders a large Eagles pizza with pepperoni, bacon, sausage and banana peppers. Then eats the entire thing. 2640 calories. It’s gross. He knows.
He is impatiently waiting for autonomous, electric cars so he doesn’t have to deal with lingering, left lane highway drivers (“It’s a passing lane!”). He’ll never admit it (we’ve caught him a few times), but when his friends go golfing or skiing, he might act like he’s not feeling well and then book a spa appointment once they leave.
If Tyler could go anywhere in the world, he would definitely go to Reynisfjara Beach in Iceland. Mostly for the black sand and black basalt columns. His favorite color is obviously black. More specifically Pantone color 419 C.
Tyler is always on the hunt for the perfect pizza, and he thinks he's getting close: A large pizza from Marco's with banana peppers, pepperoni and extra cheese. After that, he hopes to create the perfect nutritionally-balanced green smoothie.
If you asked him for life's wisdom he would tell you, "We must all suffer one of two things: the pain of discipline or the pain of regret." Hardcore, he knows. One day he aspires to have a giant billboard in Times Square. It would be black and say "Less is More." Have we mentioned his favorite color is black?
We wanted to create authentic stories of dentists and their team serving their community, with real photography, and beautiful designs that represented the best version of themselves.
it's cooler than it sounds – WE SHARE monthly Trade Secrets, book recommendations, and new #CurrentSituation episodes.