Case Study:
Grove City Smiles

Why do a startup if you don’t have a vision? Dr. Pappas came to us with his philosophy as a dental provider and practice owner, and we helped him define it with phrases like “Smiles for Everyone” and “Making Dentistry Easy.”


With the lofty goal of $3 million, it was crucial that everything we created digitally—the website, the ads strategy—had everything tangible to back it up. Dr. Pappas made our jobs a lot easier by working with an interior designer to create the most beautiful dental practice in Grove City.

When every element, from interior design to photography to web presence, is aligned with a clear vision, marketing strategies benefit. There’s no need for gimmicks, it just clicks.

Knowing he would eventually open a third practice, Dr. Pappas used his first two practices to create a “war chest,” a strategic reserve of funds. Years of careful saving gave him the freedom to invest boldly in Grove City Smiles from the start.

With a bold monthly budget, we created a dynamic game plan that scaled with the practice’s rapid growth. Google Ads spearheaded the strategy, but diversifying into paid social media advertising played a crucial role.

Thanks to a bold budget and targeted strategy, Grove City Smiles saw its new patient acquisition cost dip below $200 within the first year. Coupled with an average revenue of $1,400 per patient, the return on investment became crystal clear.