Case Study:
Beam Dental

One Brand, one big city

Beam Dental, with nine locations across New York and New Jersey, came to us with the need to create a unified brand identity and a user-friendly website. Led by a team of doctors who wanted a digital presence as simple to navigate as New York City's grid (and far easier than its infamous subway system).

The challenge?

After years of acquisitions, this group was finally ready to unite them all under one clear, powerful identity.

Branding Photography Videography Storysite digital Strategy

Our answer:

building a strong, recognizable brand, just like NYC unites its diverse neighborhoods under one iconic identity.

With a clean, concise website and a bold brand, we helped Beam Dental deliver an experience that’s as seamless as it is smart.

Creating an Identity

Branding Design

The need to stand out in a place like New York City is essentially about survival. The dentists at Beam knew that, even as a big group in dentistry, they were providing boutique, patient-centered service on a large scale. How could they separate themselves as a brand from any negative associations with corporate dentistry?

See it in action in our Current Situation video below.

building a strong, recognizable brand, just like NYC unites its diverse neighborhoods under Their logo needed to communicate a positive patient experience and be easily recognizable, and we delivered with a bold font made for a metro setting. The icon radiates good vibes in a bright orange that pops against any monochromatic background.one iconic identity.

See it in action in our Current Situation video below.

communicating a Clarified Message

Photo & Video Production

Website Navigation

With strong branding already in place, the main challenge of the website was making it easy to navigate. Having multiple locations is a convenience factor for patients, but can often communicate complexity on a website.

Our solution was placing separate contact and location sub-menus in the main navigation, so that each location’s contact information is clearly identified with few clicks. Just as importantly, prospective patients are able to easily book appointments faster, and in the right place, because of UX/UI design.

mybeamdental.com

Make it Here,
‍Make it Anywhere

digital Ads

The highly competitive nature of NYC local search market meant we needed to strategize, narrowing our leads to Beam Dental's ideal patients, to keep costs lower. to leverage each location’s unique qualities, we built tailored Google Ad campaigns that resonate with their target audience.

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