On episode 120, I sit down with Mike Kim, a copywriter, and creator of the Brand You podcast, to discuss personal branding in the dental space. We discuss the difference between being an expert, influencer, and thought leader, and find out how to build intellectual property.
The 8E8 (pronounced “88”) Show is a regular dental podcast answering marketing’s most important questions. The show is hosted by Joshua Scott. Learn more about his approach to marketing at http://joshuascott.com.
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