Unfortunately, the world of Search Engine Optimization (SEO) is not quite as straightforward and simple as we would like it to be, and as a result we can’t provide an answer that’s as straightforward and simple as we’d like to. As much as we wish that there was a magic button that can launch your website to the top of the listings, there isn’t. Getting a great search position takes time and effort – on our part as well as yours.
Here’s an outline of our SEO philosophy and process, and some steps you can take to ensure the best search rank possible for your website.
This is the part of SEO that we handle for you as part of your website’s development and ongoing maintenance – and it's the most crucial to get right. It involves us optimizing the website itself to be easily indexed by Google and other search engines. Here's what that includes:
We take an initial best-effort pass at on-page optimization when we initially build the site, then we evaluate the results over time and make ongoing tweaks as necessary.
This involves ensuring that the major business listing sites on the Internet (like Google, Yelp, and others) are showing consistent and correct information for your practice's locations, and that any duplicate listings are removed. We've found that when this information is consistent in as many places as possible, it's a strong signal to Google's ranking algorithm that your business is a major player in your area.
While you can definitely claim and manage your local listings manually, we recommend using a service like Moz Local to take care of the heavy lifting for you. We can also assist with this – just let us know how we can help.
Another major signal to Google's algorithm for local businesses is online reviews – both on Google and on other trustworthy sites. If you don't already have a review strategy in place, we’d love to help you create a successful review campaign. Just reach out to your project manager to get started.
Google loves local business sites that contain helpful information and provide valuable resources to the community. The best ways we've found to do those things is by creating service-specific landing pages to capture more traffic for people searching for a certain service (like dental implants or Invisalign) and by writing blog articles that center around important keywords or topics.
If you'd like to begin posting blog articles to your site, just let us know – we include blog functionality at no additional charge. We also offer the option of having our writer prepare a monthly article for your blog.
We’re looking forward to hearing about your project. Please tell us which of the following best describes your practice:
No sweat. Drop us an email instead.