Boulder Smiles is the oldest dental practice in Boulder, housed in a mid-century modern building designed by a renowned architect and set along Boulder Creek. Under Dr. Alexandria Russ’s leadership, the practice blends legacy, holistic care, and architectural beauty into a calm, intentional patient experience.

Despite its rich history and stunning physical space, the existing website felt generic, stock-heavy, and disconnected from the in-person “wow” patients' experience. The practice needed a digital presence that honored its legacy while attracting design-aware, fee-for-service patients who value wellness and longevity.

Patients who choose Boulder Smiles see dentistry as an investment, not a commodity. These types of people are drawn to the authenticity, environment, and philosophy as much as clinical care. When the website mirrors the practice's calm, architectural, nature-forward experience, it becomes a powerful filter for high-value patients who already feel aligned before they arrive.