behind the
brand:
Crystal Dental
Spa

Holistic dentistry speaks to a very specific kind of patient—someone seeking more than just treatment, but whole-person care. We understood that from the start. Dr. Crystal’s deeply personal story and holistic-driven approach became the foundation for the brand, which was  brought to life through calming, intentional design and a narrative-rich digital experience. From the first scroll, the site’s soothing aesthetic, paired with custom photo and video, creates a sense of peace and trust. Every element reflects the practice’s core values of mindfulness, education, and innovation—offering a digital welcome as warm and thoughtful as the care patients receive in person.

At Crystal Dental Spa, every word on the website mirrors the warmth, intentionality, and faith-centered care that defines Dr. Crystal Curtis’s particular approach. The custom copy goes beyond clinical language, offering a narrative that feels personal, restorative, and rooted in holistic wellness. It gently guides patients through what to expect while also affirming their emotional, spiritual, and physical needs. This kind of thoughtful, detailed copy is essential—it invites patients into a space where they feel seen, safe, and deeply cared for before they even arrive.

Bringing Dr. Crystal’s Vision to Every Click

Approaching her ad campaigns with the culture and values Dr. Crystal Curtis instilled into her practice,, Studio 8E8's marketing services team  fundamentally focused on delivering performance-driven strategies that would create predictable growth, no matter the specific goals. For Crystal Dental Spa, the goal was to build a Google Paid Ads campaign designed to drive both high-quality leads and meaningful conversions through the website.

Dr. Crystal’s approach to patient care is already paying off online. Within just a few months, her campaigns are driving exceptional results: the click-through rate (CTR) is 7.63%, far above the industry average of 5.44%, demonstrating how compelling the copy created to support the campaign is attracting potential patients, because it’s just what they’re looking for. Her thoughtful strategy also keeps costs low, with a cost per click (CPC) of just $0.94 and a cost per lead (CPL) of $32.15, well below industry benchmarks—proving that her vision is attracting new patients efficiently and effectively.

Throughout the campaign, our team continually monitors performance and makes strategic adjustments, whether to align with updated goals or improve areas that aren’t hitting targets. That kind of thoughtful, hands-on attention is what defines Studio 8E8’s Marketing Services team: a trusted partner with the heart of a teacher, focused on fine-tuning every detail to create a results-driven, meaningful marketing experience.

Every brand has a story and every story deserves to grow. We partner with clients who are ready to connect custom creative with performance marketing to drive measurable, predictable growth. When you’re ready to grow with clarity and confidence, we’ll be here to help you make it happen.