behine the brand:
oird

OIRD's brand leads with ambition, empathy, and integrity, and they make sure patients feel it from the very first interaction. Knowing that a website is often the first impression for prospective patients, OIRD’s digital presence needed to reflect the trust, innovation, and calm they provide in person. Their site features custom photography that captures not just happy smiles, but peaceful, confident moments, reflecting the intentionality of the care they offer. Paired with high-end visuals of advanced implant technology and educational videos that demystify complex procedures, their website experience is both expert-driven and approachable.

Every word of their custom copy is intentional, written with the same precision and care OIRD brings to their clinical work: it's clear, human, and rooted in empathy.Their goal was to help patients understand complex procedures while also building trust through transparency and warmth. This is why detailed, custom copy matters: it tells the real story of who they are before a patient ever walks through the door.

SEO: Starting the Strategy

After launching Oral Implants & Reconstructive Dentistry’s website, early performance was promising. But after some time, traffic and engagement had started to plateau. Recognizing the opportunity to do more, we took a proactive approach, refining what was already working and strengthening what wasn’t. Through a combination of technical SEO improvements, strategic content optimization, and enhanced local visibility, the Studio 8E8 Marketing Services team set out to invigorate the site’s organic performance without a full overhaul.

The Aftermath

Just six months after implementing the plan, the results spoke for themselves:

These results weren’t driven by gimmicks, shortcuts or trying to "beat the algorithm." They came from applying best practices, a clear strategy, and an understanding of how real people organically find and interact with brands online. For Studio 8E8, SEO isn’t about chasing rankings; it’s about creating a search experience that connects the right audience with the right information at the right time.

In just six months, OIRD’s refreshed SEO strategy reignited growth and strengthened their digital presence. The site began attracting more qualified visitors and engaging them with relevant, high-quality content that reflected the practice’s expertise and empathy. Organic sessions grew 24% year-over-year, new users rose 29%, and lead generation increased 32%, while keyword rankings improved 78% with 42% more landing on page one. These results highlight how thoughtful, patient-centered storytelling—supported by smart SEO—can drive both visibility and trust online.

Every brand has a story and every story deserves to grow. We partner with clients who are ready to connect custom creative with performance marketing to drive measurable, predictable growth. When you’re ready to grow with clarity and confidence, we’ll be here to help you make it happen.