Digital Ad
Campaigns

Attract Your
Ideal Patient

Successful digital ads do more than draw patients into your practice — they draw the right patients. We fully utilize digital ad platform capabilities and create targeted messaging to find patients who connect with your story and are drawn to what’s unique about you.

Stop a Scroll

There is no shortage of ads on the internet. To grab someone's attention you need to be different. We create ads that stop swipes in their tracks with beautiful design, engaging photography and messages that hook a click.

1

THE FACE OF THE PRACTICE

Dr. Graf is front and center - professional, approachable, and immediately recognizable. The photo is doing real work before anyone reads a word.
Not a stock smile
2

AN OUTCOME, NOT A LIST

“Rediscover Your Smile” speaks to something the patient actually wants to feel. Compare that to “Expert Care in Chillicothe, OH” - accurate, but forgettable.
Feeling > Features
3

A CTA THAT EARNS THE CLICK

“Learn More” is clean and works because everything around it is already doing its job. But the more specific the ask, the less work you’re putting on the reader.
Try: “Book Your Visit”
!

THE WEAK VERSION

Stock photo. “Graf Dental Surgery: Expert Care in Chillicothe, OH”. CTA: “Visit us today!” Technically correct. Completely forgettable.

"As it turns out, most consumers don’t
hate all ads; they hate bad ads."

Katie McClain
Digital Ads Specialist

digital ad campaign options

Brand Awareness Campaigns

Visually highlight your unique brand. Ads that appear in social feeds, and Display ads on Google, allow more creative freedom and extend your visibility beyond those already familiar with your company to grow your online community.

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Patient Conversion Campaigns

Targeted, intentional ads on the world’s largest digital platform. Our team will choose the right strategy to maximize your spend and leverage Google’s ad tools to reach the patients you want most.

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Remarketing

Take advantage of your data. Remarketing strategies re-engage users who have already viewed your profile or clicked on your website, making sure you’re top of mind the next time they need to schedule an appointment.

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Specialty Service Campaigns

When your practice goals include growing a particular service, or you’re already a specialty practice, a digital ads strategy can do the searching for you. Your ideal patients are out there, and these campaigns show them why they should choose you.

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Analytics Reporting  + Conversion Tracking

Every digital ad campaign relies on data, analytics, and proper conversion tracking to reach your ideal patient. Dashboards and reports provide visibility into clicks, conversions, recorded calls, and more — plus clear summaries that help you understand the health of the campaign.

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Strategy Calls

Expert guidance makes all the difference (dentists should know). Your ad campaign includes a dedicated specialist who monitors your account and provides ongoing direction as your practice grows and needs change.

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Establish a Comprehensive Marketing Strategy

Clicking on an ad is only the first step in a new patient’s journey. At Studio EightyEight, we take a comprehensive approach to digital marketing, weaving your story through your website, custom photography, social media, and more. We’d love to help create a custom marketing plan for your practice.

Your Story Is Worth It.

S8E8 Studio EightyEight
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New Albany, Ohio 43054
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