We explain how to calculate your ad campaign’s Cost per New Patient Acquisition (CPA) and Return on Ad Spend (ROAS). Once you have this information, your digital ads can become a simple math game that gives you the ability to control & predict the flow of new patients and revenue into your practice.
Read MoreDiscover expert tips for effective dental digital ads in 2023. We share the do's and don'ts for your marketing strategy, including ad copy, original images, and brand awareness.
Read MoreFinding the right marketing budget for your dental practice shouldn’t be guesswork. Let's examine how much practices typically spend on marketing, and how they maximize their investment.
Read MoreThis guide will help you navigate using your new photos and videos in your marketing. No stress, just simple actions and ideas.
Read MoreWhether it’s a Google search campaign targeting new patients in your area or a Facebook or Instagram brand awareness approach, every practice should be thinking about digital ads as a requirement for their 2022 growth, and beyond.
Read MorePicture it: your shiny, brand new website has just been launched and it’s everything you dreamed it would be. Your social media following is growing steadily, positive reviews are boosting your Google listing...yet, your practice still has plenty of breathing room for new patient appointments. So, now what?
Read MoreThe internet has spoken: digital advertising has a bad rep. As a fellow consumer, I totally get it. Pop-ups and auto-plays are a nuisance, and some overzealous remarketing tactics dance the line between helpful and creepy...
Read Moreit's worth discovering what makes your mission special. it's worth telling through beautifully captivating words and images. It's worth sharing with the world.
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