Social Difference

Social Difference

Written By:

June 1, 2019

Social Difference

“Why is Social Media a must-have?”

“Who follows their dentist on Instagram?”

“What do dental practices even post about?”

All legitimate questions.

It’s 2019. Everyone is saying it, so I might as well too. Social Media is the NEW MARKETING. For some, it’s a hard pill to swallow. For others, it’s extremely exciting. Social Media is taking over the world and it’s time that businesses, both large and small, get in the game.

Yes. That includes you, Doctors.

Why is Social Media a must-have?

It’s affordable marketing. Or at least significantly more affordable than traditional marketing channels.

On average, a billboard can cost anywhere from $3,000-$15,000 every four weeks. All you can do is cross your fingers and hope that people driving by actually take the time to look up and take 3 seconds to understand who you are and what you do.

Social Media is very similar to a billboard except you can track the number of people who have actually seen, interacted, and clicked on your post. The numbers are there. The days of Russian roulette in marketing have finally come to a close. When it comes to spending money on marketing, seeing numbers come out of your investment is just as exciting as finding that extra $20 bill in your jacket pocket that you haven’t worn in a year.

However, don’t just post and hope for the best. To get the biggest bang for your buck in social media, you need a strategy.

What do dental practices even post about?

A dentist should post about people. Unless you have a page directly geared towards your fellow dentists, no one wants to just see pictures of teeth. You should have a page that describes the culture, advancement, and people you experience every day in the office. People want to see that they aren’t about to walk into a stale, clinical office, but a welcoming and genuine practice that cares for both teeth and people.

The best way to accomplish this starts with branding. In today’s Instagram world, having a brand is extremely important. Your page is like a piece of art. You want to catch people’s eye and show them a good brand. Honestly, if I found a beautifully branded “Dog Poop Bag” Instagram page, I’d probably follow it.

Next, custom photography. This is probably the most important boost to your social pages. Find out everything you need to know about the importance of photography, courtesy of one of our lovely photographer, Caroline, here.

Here’s an example of a good post versus a bad one.

Which post do you think will attract more patients to your office? Chances are, people probably don’t even know what they’re looking at when they see the post about teeth. They probably do care that the practice with the great brand, custom picture, and review looks like something they want to experience as well!

When it comes to Social Media, don’t let it get swept under the rug. It’s an amazing tool that can foster genuine human connection and make your practice that much better!

🎉Awesome! Click below to download the resource.
Oops! Something went wrong while submitting the form.
We'll also start sending you our monthly emails. Don't worry, we won't share your info, and you can opt-out at any time.

Want more content from the S8E8 team?

Sign-up for our JUNK MAIL (it's cooler than it sounds, we promise).

🎉Awesome! Check your inbox to confirm your subscription.
Oops! Something went wrong while submitting the form.

You Might Also Like...

The Art of Dental Branding: 5 Steps For Developing a Visual Identity on Social Media
Reels and Stories and Carousels, Oh My!
A Beginner’s Guide to Social Media for Dentists

Your Story Is Worth It.

Get Started
S8E8 Studio EightyEight
6650 E. Walnut St. Suite 88
New Albany, Ohio 43054
© 2020-2022

Get Started

S8E8 +
Offer Details

Schedule a Strategy Call

We’re looking forward to hearing about your project. Please tell us which of the following best describes your practice:

Not ready for a phone call?

No sweat. Drop us an email instead.


Contact Us


Your message has been sent.
We'll be in touch soon.
Oops! Something went wrong while submitting the form

Want more content from the S8E8 team?

Sign-up for JUNK MAIL (it's cooler than it sounds, we promise)

🎉 Awesome! Check your inbox to confirm your subscription.
Oops! Something went wrong while submitting the form.