Social media is the most influential tool we have in our back pockets right now (literally). How will you use it?
I was talking recently with one of our clients, Dr. Ankur Gupta and was blown away by the fresh outlook he had on the COVID-19 situation. He and his wife have been brainstorming and may have found just the ticket to shift the current mindset.
Here’s a practical example he proposed:
What if practices were opening in a few weeks as if for the first time?
What if we could fix the mistakes and clear the clutter to better identify with our patients and with the mission sitting on top of our websites?
How will you write your story? The method is social media, but mindset is up to you. There’s an opportunity to turn the focus of your world from fear of the unknown to hope in what’s to come.
Use these weeks to strengthen the foundation, fill the cracks, and take your practice above and beyond where it was when the hours were as normal. Using social media to reposition your brand as one for the community, for patients, and for the future.
Utilize hope and encouragement rather than blend into the audience of fear.
If you’re not sure where to start, our article on Spring Cleaning Your Social Media is a solid start - this checklist is a tangible way to work through methodically in your spare time.