Not all dental websites are created equally. Spotting their differences may be as simple as landing on the homepage; you know a good dental website when you see one, and likely, you’re more inclined to trust the practice and the doctor if you see a website you like versus one you don’t. While good design is important all on its own, oftentimes, however, the most crucial differences between a dental website that “fails” and a dental website that “succeeds” are hidden behind the scenes. Meaning, what has been set (or not set) in the foundation of the site, the story that supports the brand, and the strategy for additional marketing efforts. 

Connecting with potential patients through a website is much like getting a first date. You put on your best smile, communicate your interest, share what makes you different and worth the risk, create the hope of a memorable experience, and close the deal. But before we make the big ask, we need to understand the game.

We decided to take a step back and review some of the websites we’ve made this year (and in years past) that have really stood out from the cookie-cutter, templated websites that plague the dental industry. The ones that refused to be ignored. The ones that pushed the limits of great design, that compelled us with their photography and video, and the ones that truly told a story worth sharing.

The lights shone brightly in the stadium. The excitement was as palpable as the mist of early dusk. The stage was set, the combatants ready. It was time to witness the battle of the ages. In the left corner, Science, armed with facts and logic. In the right, Art, whose beauty has moved the strongest men to tears. Only one may emerge victorious ...or so we thought.

You’ve heard us say it a hundred times, but we stand behind the statement stronger each time. Your story is worth it. It’s worth sharing in words and more than that, worth sharing through visuals that accurately represent the heart behind your business. 90% of the information processed by the brain is visual, so let’s take advantage.