Dental Practice Branding

Learn about the value and importance of your brand's identity in attracting your “soulmate” client and the community of people you're called to serve. You’re not like anyone else, so why should your marketing look like anyone else’s?

Picking a logo for your dental practice sets the tone for your brand for years to come. Here are 4 different approaches.

Your logo is essentially the “face” of your business to the community, so it’s important that it stands out and represents your practice well. What makes a logo great?

Whether you’re a dental startup or just refreshing your practice brand, a mood board can help any visual creatives who are engaged with your branding process, from interior designers to decorators to website designers like us.

A good logo tells a story. These are the top 20 fresh, exciting dental logos from dental practices and dental clinics to help bring inspiration for your own brand.

It’s 2021 and we live in a faceless society. As in, we literally can’t see each other’s faces. We’ve got eyes, ears, hair (if we’re lucky), and that’s about it. There’s no denying the effects of mask-wearing on our daily interactions with others. It used to be so simple to smile at another shopper in the grocery store, or casually say “hi” or “thank you” to a stranger. Recently, those small connection-building interactions have become awkward and difficult (if not impossible). And what do our masks primarily cover? That’s right: smiles!

I know what you’re thinking. “Who is this new (albeit 10/10) face at Studio 8E8??” It’s me! I’m Hanna, and since I’ve been learning the basics around here, I wanted to get back to basics with this article and talk about branding. I may be fresh to the team, but certainly not to this topic. Branding is so important, and especially important to think about when you’re coming out with a new website. Whether you’re a new startup, or taking the important step to refresh your online look, branding choices are an essential first step.

The lights shone brightly in the stadium. The excitement was as palpable as the mist of early dusk. The stage was set, the combatants ready. It was time to witness the battle of the ages. In the left corner, Science, armed with facts and logic. In the right, Art, whose beauty has moved the strongest men to tears. Only one may emerge victorious ...or so we thought.

No one is walking out of COVID-19 unchanged. Take time to define your brand while you still have time to spare, to make it clear to new and existing patients alike who you are and what you stand for. Our team has put together 3 exercises that will create a clearly defined brand for your practice that you can implement into your marketing right away.

If clarity is king when it comes to personal branding, then chaos is the enemy. A lack of understanding of your brand can dilute one’s social media, disrupt the messaging on your website and confuse interpersonal communication.

Color is far more than a simple aesthetic choice to showcase your identity. An effective and comprehensive strategy must be considered when deciding on your color palette.